Solutii

Solutii

VR Glasses @Webstock

When you explore in unconventional way, the challenging perspectives appear immediately. The activations with VR glasses bring to the foreground strong sensations and they place the user in the middle of the action. The content is particularly important and makes the difference between an unusual experience and an unique one. The transposition of the user in a dimension where his senses are intense provoqued, It’s a guarantee that the experience will be not forgotten soon. The interesting perspectives instantly appear when you explore the unconventional. VR glasses activations get strong sensations in the foreground and place the consumer in the middle of the action. The content is very important and makes the difference between a new experience and a unique one. Placing the consumer into an intense sensations stimulating dimension guarantees that his experience will remain alive for a long time. Virtual Reality and Experiential Marketing: A Match Made in Heaven Its ability to engage consumers by immersing them in other worlds has huge potential brands can leverage to forge stronger connections between their customers and their products or services. Here are a few ways you can incorporate VR into your marketing campaigns: Showcase your products or services: Instead of telling your customers ‘this product will solve this problem/improve your life in this way’, show them. Take your customers on a journey: The VR experience doesn’t necessarily have to be focused on your products and services. Giving people a memorable experience can be enough to make them associate your business with enjoyment and delight (or whatever emotions you are targeting). Build hype for an event VR is perfectly suited to experiential marketing, allowing customers to get up close and personal with your brand.

Make-up in town@Maybelline

The overall concept of the activation was to simulate a real drive into New York city, placing in the light the moment before going out, when you make yourself beautiful and run your beauty ritual. We set up a videowall that made a video display with the streets of New York. We located , in front of videowall, a bogus taxi like a real one from New York(yellow cab). People ”were taking” the taxi to begin his journey, in New York style, toward a memorable evening. Nearby was installed a Touch Digital Totem which display in real time the experience of the participants, recording at the same time the moment : Make-up in town for each of those who went to the steering wheel of the car which operate on the basis of the impulse ”Make it happen” – brand’s slogan. Simple number phone input makes people to receive, via SMS, a link with achieved video and facebook share button.Was automatically generated a link customized for each participant and we had available the option to scan the QR Code to go directly to the link.

Interactive projection @ Iceefest

Who does not like to be in control? What if you could change the landscape in one movement? No, it’s not about teleportation. It’s more like playing with your imagination using the surrounding elements. You would definitely like to enter in our game if you notice that the decor comes to life with every movement of yours. Want to see? a. Interactive Digital Signage; b. The interactive projection system allows users to interact in real-time with a projected image; c. An interactive and interesting product that combines several elements into a unique system; d. Interactive projection with short-throw projector for space optimization; e. Interactive projection can combine projection elements with touch, kinect, video cameras, motion sensors; f. Can be integrated with interactive showcases using interactive design holographic foil with rear design. It’s a versatile device perfect for any location!

The Universe of Ideas @Webstock2017

In a universe of ideas, not everything that floats can fly to height. In other words, there are some more appropriate ideas than others. Our creative ideas for applications developed for Touch Display Totem devices are complex and intrigue the participants. Users have trained their ability to select ideas, but also to catch the best of them. The marketing activation landscape is always changing and today’s customers don’t just want to buy products; they’re looking for memories. As consumers choose to invest in experiences rather than products, retailers need to respond to meet the needs of their customers. By creating a more immersive retail experience using Touch Display Totems, you can drive people towards your brand and ensure they leave not just with your products but also memories. @Webstock event we have made an engaging app so that participants test by example the effect that these activators have on ordinary consumers. With the help of TDT we can create one-to-one engagements and compelling experiences, which encourage loyalty and keep consumers coming back. The device is designed to be exposed in public areas, to provide access to information and touch applications, trade, entertainment and education. It can also be customized with video camera, thermal printer or photo printer, barcode reader, Kinect, motion sensors, audio systems and all other sensors.

Andromedia @Iceefest2017

@IceeFest event the Andromedia Galaxy application for Touch Display Totem was the entertainment host. The creative idea was of a struggle between five different populations, all representing categories in the communication area. The participants had a competition in which they practiced the ability to reach the target public in order to conquer to the top of the leader-board. The activation has been a success mainly because of the device on which it was implemented, the Totem Display Touch which has attractive features. What are the benefits of consumer activations with Touch Display Totem? standing out – using experiential tactics can help create a tangible connection and help stand-out; engaging consumers – with the help of TDT you can create one-to-one engagements and compelling experiences; power of shareability – by including social sharing into the experience it allows amplification of the campaign well beyond audiences who experience the campaign directly. This is easily possible with just one click away; data – experiential marketing gives you the unique opportunity to look beyond a consumer’s purely transactional data and learn more about their audiences’ preferences directly.

360 Foto Carousel @ Webstock

It can be very interesting to move in circles, especially if you’re standing still all the time. Are you ready to go on a trip around yourself? You’ll have a lot to share. 360° Photo carousel system – grey metallic scaffold, circumference 2 m – adaptable to 5 m, 26 scalable cameras (depending of the circumference) & professional lights – 4 continuous white light lamps; Vertical Touch Display Totem (black), 65’’; Photo printer; The 360° photo universe (carousel system) has cameras all around it, and all of them take pictures of you when entering the marked space; The pictures are transformed into a Social Media shareable GIF; The GIF can be visualized on the totem and you can get a 3 instances printed photo (front, back, profile) and a QR code which sends you right to the GIF containing link; then you can share it with everyone on the SM; you can also receive the link through SMS. We automatically generate a personalized link for every user. This 360° photo system is suitable for experiential marketing at large events, conferences, parties and festivals, places were people come together, ready for fun and memorable times. If you have never been in a journey around you, we invite you in the middle of our carousel. Those who have been to Webstock have been given the opportunity to analyse themselves from several angles, revealing in a fun way that solutions do not go unnoticed when the attention is directed around the situation.

360 Foto Carousel @ IceeFest

Who does not like to have the leading role, to be in the spotlight and be surprised by the dozens of cameras and flashes at the same time? Video, animations and photos as far as one can see … all this in real time @IceeFest event (Interactive Central and Eastern Europe digital festival) and participants could distribute the content on Facebook or via e-mail or SMS to friends. Additional description is pointless. Look at the images below and you will understand how spectacular can be such a moment. 360° Photo carousel system – grey metallic scaffold, circumference 2 m – adaptable to 5 m, 26 scalable cameras (depending of the circumference) & professional lights – 4 continuous white light lamps; Vertical Touch Display Totem (black), 65’’; Photo printer; The 360° photo universe (carousel system) has cameras all around it, and all of them take pictures of you when entering the marked space; The pictures are transformed into a Social Media shareable GIF; The GIF can be visualized on the totem and you can get a 3 instances printed photo (front, back, profile) and a QR code which sends you right to the GIF containing link; then you can share it with everyone on the SM; you can also receive the link through SMS. We automatically generate a personalized link for every user.

NN Asigurari de viata – Kisses Machine

'' Kisses Machine'' - a custom photobooth, with a display that guides the participant step by step. Kinect for tracking movements and photo printer. The steps to be taken by consumers are : The person sitting in front of the cab. The application identify the face and displays it full of blue dots . When the person transmit kisses unto the camera, the dots disappear. The kisses transmitted are actually some amounts of money who is donated to the orphanage, the message being Love heal the best. And when you share it with others, is coming back to you. You send kisses in all directions and get rid of blue dots. Each kiss turns into a penny which we donate children who need our help. At the end, the machine provides participants with a picture in which the dots on their face. The components of '' Kisses Machine'' : custom Photobooth - Two versions of the display, a photo printer, Kinect for face recognition and for records the movement of the sent kisses.

Interactive wall

In the future we will be able to decorate the walls or buildings even several times a day with just a few gestures. A little example of an interactive wall is the one we had as a demo at ICEEFest, and besides the interest that innovation instigated, it also brought a colorful welcome to the background.

Brand Activation with Touch Totem and foto reward

The digital totem is specially designed to be exposed in heavily trafficked areas, giving buyers visual content and multiple interaction possibilities through touch applications. The dimensions range from 55 inches to 80 inches, with each totem offering improved experience by adding additional tools such as Kinect, barcode readers, bar code generators, motion and audio sensors etc. Such a device offers branding opportunities, information and interaction, data collection, flexibility and content control, meaningful memories for consumers and why not, additional revenue by generating shopping vouchers to stimulate immediate sales. It can be customized in multiple versions and the display can be placed vertically, obliquely or horizontally. We`re waiting for you with crazy ideas to put them into practice in the shortest time!

Brand Activation with Kinect Digital Totem

Have you ever seen someone standing in front of a display shaking hands without touching it? Well, probably those were not simple gestures, but it was an exciting branding action with the use of a Kinect device and application that identifies body movements and automatically sends signals to a software that results in changes on the display. That’s how “how it works” sounds less technically. The video speaks for itself

Coca-Cola Xmass – Caroling and Gift Away

Holidays are coming, holidays are coming! Christmas is the most cheerful time of the year, but it is also a very good time to get closer to our consumers. Having in mind that during this period of time people spend a lot of time in shops, shopping malls, shopping galleries, we thought of a consumer activation that took place exactly in these key locations. A personalized and branded device that had a special application installed was the host and delight of Coca-Cola Christmas activation. We sang carols together with our consumers, they danced, also sports exercises were made… and finally The Coca-Cola Christmas device gave congratulations and rewards, together with a donation. We’re here for your special brand activation! Let your mind play or, if not, you can let our imagination work for you. We guarantee great implementations and fabulous experiences for your consumers!