Custom Devices for Consumer Engagement – Experiential by Syscom Digital

The Universe of Ideas @Webstock2017

In a universe of ideas, not everything that floats can fly to height. In other words, there are some more appropriate ideas than others. Our creative ideas for applications developed for Touch Display Totem devices are complex and intrigue the participants. Users have trained their ability to select ideas, but also to catch the best of them. The marketing activation landscape is always changing and today’s customers don’t just want to buy products; they’re looking for memories. As consumers choose to invest in experiences rather than products, retailers need to respond to meet the needs of their customers. By creating a more immersive retail experience using Touch Display Totems, you can drive people towards your brand and ensure they leave not just with your products but also memories. @Webstock event we have made an engaging app so that participants test by example the effect that these activators have on ordinary consumers. With the help of TDT we can create one-to-one engagements and compelling experiences, which encourage loyalty and keep consumers coming back. The device is designed to be exposed in public areas, to provide access to information and touch applications, trade, entertainment and education. It can also be customized with video camera, thermal printer or photo printer, barcode reader, Kinect, motion sensors, audio systems and all other sensors.

Andromedia @Iceefest2017

@IceeFest event the Andromedia Galaxy application for Touch Display Totem was the entertainment host. The creative idea was of a struggle between five different populations, all representing categories in the communication area. The participants had a competition in which they practiced the ability to reach the target public in order to conquer to the top of the leader-board. The activation has been a success mainly because of the device on which it was implemented, the Totem Display Touch which has attractive features. What are the benefits of consumer activations with Touch Display Totem? standing out – using experiential tactics can help create a tangible connection and help stand-out; engaging consumers – with the help of TDT you can create one-to-one engagements and compelling experiences; power of shareability – by including social sharing into the experience it allows amplification of the campaign well beyond audiences who experience the campaign directly. This is easily possible with just one click away; data – experiential marketing gives you the unique opportunity to look beyond a consumer’s purely transactional data and learn more about their audiences’ preferences directly.

Coca-Cola Xmass – Caroling and Gift Away

Holidays are coming, holidays are coming! Christmas is the most cheerful time of the year, but it is also a very good time to get closer to our consumers. Having in mind that during this period of time people spend a lot of time in shops, shopping malls, shopping galleries, we thought of a consumer activation that took place exactly in these key locations. A personalized and branded device that had a special application installed was the host and delight of Coca-Cola Christmas activation. We sang carols together with our consumers, they danced, also sports exercises were made… and finally The Coca-Cola Christmas device gave congratulations and rewards, together with a donation. We’re here for your special brand activation! Let your mind play or, if not, you can let our imagination work for you. We guarantee great implementations and fabulous experiences for your consumers!

Blue Box – The Summer Challenge from Ursus Cooler

A special blue cab was equipped with the necessary infrastructure to run a Kinect application project right on the beach! The game could involve a player or two (simultaneously), and in the end, if the challenge was completed, the participants received awards from the Ursus promoters. Kinect technology has lured a considerable number of consumers to the game, who have interacted with the Ursus brand in an attractive way, which is also confirmed by the results of the campaign. Positive impressions were gathered warm and beer served, of course, cold!

Tehnologia Kinect a atras în joc un număr considerabil de consumatori, care au interacţionat cu brand-ul Ursus într-o manieră atractivă, fapt confirmat şi de rezultatele campaniei. Impresiile pozitive au fost culese la cald şi berea servită, desigur, la rece.

Nestle Lion – BTL Activation

UNTOLD is the largest annual electronic music festival and the perfect place to reach thousands of young smart teens and young adults. Nestlé Lion unleashed the courage offering to their audience memorable, scaring but fun moments. The LION cage, a booth especially designed on target audience demographic, was offering engaging experiences for people to face their phobias and fears: snakes bites, roller-coaster falls, shark attack or phantoms ….of course all of them in the most safest way, the contact being just thru a digital touch screen. Under the creative concept ” Waking-up the lion in you”, runing the experience consumers could receive a photo taken instantly in the climax moment of the scary movie. The most courageous participants were immediately recognized by all audience, due to “lion” branded props, like robes, visors, capes. Visibility of the brand was among the special invitations of the festival and our experiential marketing experience was a memorable one.