Inovatie, Investitie si Marketingul viitorului

VR Glasses @Webstock

When you explore in unconventional way, the challenging perspectives appear immediately. The activations with VR glasses bring to the foreground strong sensations and they place the user in the middle of the action. The content is particularly important and makes the difference between an unusual experience and an unique one. The transposition of the user in a dimension where his senses are intense provoqued, It’s a guarantee that the experience will be not forgotten soon. The interesting perspectives instantly appear when you explore the unconventional. VR glasses activations get strong sensations in the foreground and place the consumer in the middle of the action. The content is very important and makes the difference between a new experience and a unique one. Placing the consumer into an intense sensations stimulating dimension guarantees that his experience will remain alive for a long time. Virtual Reality and Experiential Marketing: A Match Made in Heaven Its ability to engage consumers by immersing them in other worlds has huge potential brands can leverage to forge stronger connections between their customers and their products or services. Here are a few ways you can incorporate VR into your marketing campaigns: Showcase your products or services: Instead of telling your customers ‘this product will solve this problem/improve your life in this way’, show them. Take your customers on a journey: The VR experience doesn’t necessarily have to be focused on your products and services. Giving people a memorable experience can be enough to make them associate your business with enjoyment and delight (or whatever emotions you are targeting). Build hype for an event VR is perfectly suited to experiential marketing, allowing customers to get up close and personal with your brand.


You need the right tool for high marketing communication. The drone is more than a filming device, it’s a tool that gets all the spectacular points of view in sight. This way, the activation is a scene, and the main character is played by each one of the participants. This type of device is proper for: outdoor events; spectacular filming; live broadcasting; ensemble and panoramic images; aftermovie. The technology allows live streaming on YouTube or Facebook, as well as real-time viewing on an on-site Touch Display Totem. The Drone is more than just a picture-shooting device, it’s a tool that allows brand-exposure in all spectacular sight points. Thus, the activation is a scene and the main role is played by each participant.

Droni APP

Droni tablet application gives consumers the opportunity to interact in a fun way, the ultimate goal being to initiate the drone flight. The purpose is to create a moment of enthusiasm and Word of Mouth and set the customer’s brand at a high emotional level of in the consumer minds. The drone, customized into brand clothes, will fly in air for a little while and it will engender for the consumers feelings like empowerment and success. Creative concept: High level communication with Droni app Idea: Because the capacities of the people are multiple and you MUST know which buttons to push in order to determine them to bring to the surface what they have the best, we will invite the participants at the activation to exercise their power to motivate the ones around them. It is important to find the right words when needed, both in professional and personal terms. Headline: Practice your power to motivate! The story: Droni needs some encouragement. Although it has the capabilities required for a flight, it does not trust to succeed. Will you find the right words to motivate it? Activation: Participants will record their text message on the tablet app along with their phone number. Short after, they will receive an SMS with a unique link on which they’ll find a photograph made from high above by Droni as a Thank you and a proof that it is worth striving to find the right words, because they can make a big difference in the positive sense. That is what communicate at high level means! At the end, after you’ll have heard the ovations and the acclamation of the participants, it will be impossible not to perceive the success of the activation.