KERASTASE – ELLE STYLE AWARDS GALA – 360 REAL TIME PHOTOBOOTH ACTIVATION

All those who came to the most desired event Elle Style Awards they noticed the futuristic aspect of the Kerastase Superstar Hairstyle corner. Layout was perfect, right next to the scene and the lights have given them a suitable shine. The guests came in that space, the moment in which all carousel’s cameras shooting they automatically. The photos have constituted a gif, that they could distribute in social media. How? At the side of the emplacement of the cameras we had a digital totem with a built-in printer. They could see the gif on the Totem, but, in the same time, they have received a printed photo which contained 3 of the pictures taken over, each picture with a different hair style’s semblance(outside, backside, profile), and a QR Code which when it is scanned result a gif’s link. The gift could be share on social media. We automatically generated via sms a link customized for each participant so as to the gif to be available on your phone.
This was one of the greatest brand activation we ever did. Artists, media representatives, socialite and influencers, were queuing to participate to our activation were you and your hair were leading actor of each play. Hundreds of shares in social media and thousands word-of-mouth spread. A real success!